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The Safeway project in Georgetown is located on the site of an existing grocery store that is divided from the street by a large parking lot.  The new design mends this urban edge by pulling the building back to the street – recreating the urban pedestrian experience along Wisconsin Avenue.   The parking garage is then located behind the ground floor retail while still keeping an above-ground parking deck off of the back of the second level.  This creates a more pedestrian friendly store with a more active street front environment.   The new building is two stories with the Safeway Grocery on the second floor and smaller “mom and pop” liner retail stores on the ground floor.  The main store is accessed from a two-story corner piece that will also act as a public area.  In the winter, the second floor of this entry will provide enclosed seating space, while in the warmer months, windows surrounding the corner might be opened to provide a more inviting atmosphere. Due to the historic nature of Georgetown, there was careful consideration on the façade detailing of the building.  Some elements such as the rhythm of the bays were set up as a response to the rowhouse context, while the sunshades were placed as a functional and innovative response to the southwest sun.  The blending of material selection (red brick), façade rhythm, and contemporary elements for sun control, provide a transition from traditional architecture to a contemporary yet contextual north edge of Georgetown proper.
Georgetown "Social" Safeway
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Torti Gallas Urban, Inc., a Certified Business Enterprise in the District of Columbia, specializes in Architecture, Planning and Urban Design services. The principals of the firm have expertise and experience with all scales of master planning and building projects in the residential, mixed-use downtown, transit-oriented, and commercial markets, applying jurisdictional needs and code requirements in the local Washington Metropolitan Area, as well as national and international markets.

With extensive experience in the public and private sectors, we take pride in balancing the diverse needs of communities with the realities of the marketplace to arrive at buildable solutions that bring value to our clients and to the communities in which we work. We apply new urbanist principles that incorporate environmental sustainability and embrace social justice and diversity as foundations for all of our work. As a firm, we are dedicated to the holistic design of the built environment, which includes both the responsible development of greenfield sites at the edges of our metropolitan areas, brownfields redevelopment, and the revitalization and redevelopment of our inner cities and suburbs. We work collaboratively with community stakeholders in a comprehensive approach to arrive at designs that are a seamless integration of use, lifestyle, income and tenure.

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Torti Gallas Urban, Inc.
1326 H Street, NE
Second Floor
Washington, DC 20002
(202) 232-3132
(202) 232-2047
selfar@tortigallasurban.com
www.tortigallasurban.com
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